Understanding Your Audience: Presenting Your Case to Millennials (2017-2018 Credit)

Published by Virginia Trial Lawyers Association


Understanding the distinct characteristics of the millennial generation and the various events and factors informing the values and perspectives of this generation will help you present your case, deal with clients and work with colleagues. Gain insightful tools for developing effective communication with millennial jurors, including story sequencing, the conscious versus the unconscious mind, power analogies and focus groups.

Howard L. Nations
Howard Nations has been at the forefront of civil and personal injury litigation for 50 years and has built a national practice focused on mass tort pharmaceuticals, individual catastrophic injuries, and complex business litigation.

Howard graduated from Florida State University in 1963 and from Vanderbilt Law School in 1966. He has three trial board certifications and has tried countless cases involving catastrophic injury, wrongful death, breach of contract, will contests,...More

Originally Published

March 31, 2017

Program Titles and Supporting Materials

This program contains the following components:

  • Understanding Your Audience: Presenting Your Case to Millennials - Paper
  • Understanding Your Audience: Presenting Your Case to Millennials- Video

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like.

Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

Click on jurisdiction for specific details

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